Branding project for F.C Barcelona focused on connecting the brand with the streets of its city of origin, Barcelona. For the first time in the club's history, players are shown wearing the shirt in urban environments together with anonymous people from the city, being the first club in Spain to join the fashion Block Core trend.
+BARCELONA +DIVERSITY +INCLUSION +MEMBERS +EQUALITY +MASIA +STYLE +EMPOWERMENT +COMMITMENT
Agency: Delirio & Twain
Client: F.C Barcelona
CCO: Eva Santos, Mauricio Rocha
Creative Director: Andrés Mejía (ANDRECHE)
Creative Art Director: Albert Jefferson Bulla
Creative Copywriter: Valeria Silva Carreño
Creative Motion Graphics: Andrés Rincón
Client: F.C Barcelona
CCO: Eva Santos, Mauricio Rocha
Creative Director: Andrés Mejía (ANDRECHE)
Creative Art Director: Albert Jefferson Bulla
Creative Copywriter: Valeria Silva Carreño
Creative Motion Graphics: Andrés Rincón
Producer: Antiestático
Photographer: Ale Burset
